By Darren Williams
Like every person responsible for a business, its people and customers, I hold a high degree of personal responsibility for the work we do, the success of the business and the reputation our organisation holds in the marketplace. I have developed relationships internally and externally that I trust, that provide me with insights and that have a reputation for delivering when I need it most. When a trusted source speaks to me about a business evolution through technology, something occurs that is different than when an unknown source approaches my business with a similar concept. Trusted partners can speak to businesses’ pain points and successes and discuss organisational evolution through technology. Here are three ways Datacom South Australia has experienced trust-building with organisations with whom we’ve worked.
1. We work toward the right solution for their business: Technology continues to evolve, and this evolution, whilst providing opportunities for business improvements, more often than not introduces a level of complexity that is difficult for our clients to address. Organisations these days want to be challenged — they want a trusted provider to provide them with insights, to tell them what they need to do to turn around their business’s performance. A trusted provider won’t recommend a solution because it relates to a specific vendor they want to please, generates more revenue for them or necessitates the need for heavy support and troubleshooting that will force businesses to extend the arrangement past the point they require. A trusted provider will instead suggest the best solution for a business’s unique needs, budget and vision for growth.
2. We make their business open to new ideas: With a trusted source I will be curious, interested and open to a new idea — whilst always looking for the evidence to support the concept and to manage the risk of any possible change. I enter into the discussion “knowing” that they understand my business, my industry and what is most important to me. Providers that take the time to understand their clients, their business priorities and the varying technical approaches they can take to address their business needs establish a sense of confidence with their customers. The business then enters into a discussion with the provider “knowing” their operations, industry and what is most important to them will be understood, even if the proposed solution involves a forward-thinking or challenging idea that can change a business’s direction mid-stride.
3. We are constantly evolving our own skills: Businesses want a knowledgeable, flexible and proven technical partner— a partner that continually invests in their technical competence, works to advance their knowledge and delivery methods and proves that they themselves are agile. This trait has, time and time again, proven to be beneficial when working with clients that need flexibility from their partner to match the tempo of change in their business. The customer is able to stay ahead of the competition with the ability to flex, scale and innovate, because they have a trusted partner to help them achieve this.
Our business at Datacom has evolved very carefully and deliberately from a technical base. We can provide our customers with a high degree of confidence, so when we introduce a new technology, it is an introduction that can be trusted. Our teams have taken the time to understand our clients, their business priorities and the varying technical approaches they can take to address their business needs. Our continued investment in our technical competence through our project services, managed services, application development, data centre and solution architecture teams means our clients can expect us to continue to deliver insights into the constant challenge that is technology innovation and how that can be used to their personal and professional advantage.
Business is most effective, most efficient and, ultimately, most jointly beneficial when we are able to operate with a high degree of trust. Establishing trust is a slow process requiring diligence, ongoing performance and translating insights into business improvements.
Darren Williams has been at the helm of Datacom South Australia since the office opened in 2006. From humble beginnings, Darren and the team grew the business by developing customer relationships built on trust and Datacom’s strong reputation.
Since establishing Datacom Systems in SA, Darren’s primary focus has been developing a strong outbound sales core and dedication to quality delivery on products and services.