A Pragmatic Approach to Video Conferencing

Video is often the missing piece in an organisation’s unified communications and collaboration programme. Yes, it involves time and money — but it can save you plenty of both in the end. The Australian government last year was able to save $12 million in travel expenses by implementing Cisco’s TelePresence solution. Other organisations can cut meeting time in halfwith a quality video conferencing solution.

Rather than viewing video as simply another task to add to the project list, frame it as an opportunity to assess your organisation’s unified communications environment and see where integration makes sense. For instance, you can link online meetings with on-demand video conferencing and have the ability to instantly add colleagues to a meeting. Together, these communications and collaboration tools can fuel better responsiveness and decision-making, faster time-to-market and greater innovation.

To start, ensure your environment can:

  • Handle the unified communications and collaboration needs of the bulk of your employees
  • Give employees easy access to communications and collaboration tools they can use with minimal training
  • Allow employees to switch from one technology to another seamlessly

To achieve the full competitive advantage video conferencing offers, work with an IT solutions provider willing to take the necessary steps, from auditing your infrastructure through testing the solution all the way to assisting in the integration. An IT solutions provider that can incorporate video conferencing into your communications plan will help your organisation avoid technological pitfalls like:

  • Constant delays and signal interruptions due to a network and infrastructure not designed to handle video conferencing
  • Consulting IT for setup assistance with every video conference
  • Compatibility issues across employees’ desktops and software —particularly for employees in satellite offices or remote locations

In Datacom’s experience, organisations that take the time to approach video and other communications tools as a solution to a business problem rather than a must-have hot technology that might not suit their aims achieve the most gains.

How do you plan to work video into your UCC programme?

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