How Software Asset Management Gives Companies a Competitive Edge

By Tracy Toth

Software is a key competitive element in complex, enterprise organisations. Highly optimised software assets equip the enterprise with the resources and efficiencies it needs to compete in the global marketplace, while poorly managed software programmes limit the organisation’s ability to adapt to changing conditions and competitive pressures.

Software asset management (SAM) methodologies inevitably enhance the enterprise’s ability to compete by providing information that is critical for timely decision-making. Leveraging a strong SAM programme,Microsoft volume licensing and related software decisions can be made more rapidly and with better information than the competition, allowing the organisation to exploit opportunities in the marketplace.

SAM also allows enterprise organisations to achieve a scalable approach to MS software deployments. Since software is closely matched to the enterprise’s actual business needs, deployments are more efficient — but increased software capacity and functionality can be quickly achieved should the enterprise find itself poised for rapid growth or expansion.

In enterprise-level organisations, mergers and acquisitions are part of a normal growth process. But in many cases, mergers frustrate the organisation’s ability to compete in the short-term due to IT and software challenges. Software asset management enhances the organisation’s ability to compete by targeting software-related challenges and helping the organisation make better use of its existing software assets.

Finally, organisations that leverage SAM methodologies and technologies are better able to compete because personnel are focused on business activities. Rather than wasting their time on Microsoft licensing issues or IT snafus, workers can dedicate their time to core competencies and functions that generate additional revenue for the organisation.

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